Barrett Jackson



Russ Jackson and Tom Barrett organized the original auction at Scottsdale, Arizona. Jackson met Barrett through an interest in Barrett’s 1933 Cadillac V-16 Town Car. In 1967, Barrett and Jackson presented a car show called “Fiesta del Auto Elegance”, a fund-raiser for local charities, including the Scottsdale Library. Then, in 1971, the two jointly presented a classic car auction. Barrett’s Mercedes 770 Phaeton sold for $153,000 at this event. The first auction in Scottsdale, Arizona was in January 1973 and was put on by Kruse. Tom Barrett and Russ Jackson consigned about 40 cars to this annual car auction and was a Kruse auction until 1980, when they broke ties with the Kruse company and started their own annual Scottsdale auction.

Russ Jackson died in 1993, and Tom Barrett died in April, 2004. Craig Jackson, who had worked actively on a daily basis throughout the year and on-site at the event, took over. Internet live bidding was introduced that year.

Starting at the 3rd annual Palm Beach auction in 2005, the show was renamed from “Barrett-Jackson Classic Car Auction” to “Barrett-Jackson Collector Car Auction”, followed by the name change in the Scottsdale, Arizona auction in 2006.

Beginning in 2008, the auction also takes place in Las Vegas.

Beginning in 2010, the auction also takes place in Orange County, California.


Although it is labeled as an automobile auction, other items including trucks, motorcycles, airplanes, and engines are sold at the auction. Starting in 2007, the auction also sold boats, rock and roll memorabilia, and other items.

The auction has also became a place for American car manufacturers to sell the first production vehicles of a given model and generation combination, in charity format.

The Saturday auction is commonly known as ‘Shatterday’, referring to the frequent record breaking sales happened during that day.

Many celebrities have attended the event, putting their own possessions up for auction. They included Sammy HagarMichael AnthonyJay LenoAlice CooperBilly Corgan of the former Smashing Pumpkins, baseball players Reggie Jackson and Randy JohnsonDMXCarroll ShelbyBill GoldbergTony Stewart, and motorcycle customizer Jesse James.

Scottsdale, Arizona

Over the past 39 years, the Barrett-Jackson Scottsdale auction has grown to eight days, including six days of auction, approximately 1000 vehicles, nightlife, fashion shows, drifting, ride ‘n drives, and demonstrations. For the past five years, Barrett-Jackson drew over 200,000 spectators at WestWorld, where the event has been held since 1989. The Speed Channel has been providing TV coverage of the Barrett-Jackson auction since 1993. At the 39th annual Scottsdale auction, 40 hours of auction bidding was aired live on SPEED.

Scottsdale Top Auction Sales

Auction Year Lot Number Vehicle Price (in US dollars, including buyer premium, except charity vehicles)
2007 1301 1966 Shelby Cobra 427 “Super Snake” $5,000,000
2006 1307 1950 General Motors Futurliner “Parade of Progress” tour bus $4,000,000
2005 992 1954 Oldsmobile F-88 concept car $3,000,000
2006 1304 1954 Pontiac Bonneville special Motorama concept car $2,800,000
2006 1309 1970 Plymouth Hemi ‘Cuda 2-door convertible $2,160,000
2008 1304 1963 Chevrolet Corvette coupe “Rondine” concept car $1,760,000
2006 1287 1970 Chevrolet Chevelle LS6 convertible $1,242,000
2006 1306 1952 Chrysler d’elegance 2-door hardtop $1,188,000
2006 1311 1953 Chevrolet Corvette “#003” convertible $1,080,000
2007 1304 1954 Dodge Firearrow II convertible concept car $1,100,000
2007 1304.1 1954 Dodge Firearrow IV convertible concept car $1,100,000
2008 1311 1928 Duesenberg J Dual Cowl Phaeton $1,100,000
2009 1307 1929 Ford 4-AT-E Tri-Motor Airplane $1,100,000
2007 1281 1993 Hummer H1 “CNN’s Warrior One” $1,000,000
2008 1316 2009 Chevrolet Corvette ZR-1 coupe $1,000,000

Charitable InvolvementCharity fundraising has been part of Barrett-Jackson since its foundation. Since 2006, Barrett-Jackson has helped raise more than $20 million. In 2008 alone, Barrett-Jackson raised nearly $7 million at the three annual events. 2009 started off with $4.4 million at Scottsdale’s auction and over $1.5 million in Palm Beach. Some of the charities that have benefited from Barrett-Jackson are The ChildHelp FoundationThe Darryl Gwynn FoundationJuvenile Diabetes Research FoundationThe National MS FoundationThe Carroll Shelby Children’s FoundationThe Armed Forces FoundationThe Hendrick Marrow FoundationMLB CharitiesThe Boy Scouts of America, the EAA Young Eagles, and St. Jude’s[disambiguation needed ].


At every auction event, Barrett-Jackson sells automobile memorabilia. Dealership signs, hood mascots, transportation toys, gas pumps and garage relics are an among the items that cross the Barrett-Jackson auction block.

Sponsors and vendors

Barrett-Jackson’s sponsors and vendors offer airplanes, boats, and luxury motor homes, car accessories, art, home electronics, collectibles, fashions, jewelry, gifts, and more.

Media coverage

In addition to the live TV coverage on SPEED, Barrett-Jackson receives automotive and lifestyle media coverage on the local, national and international levels. Craig Jackson, CEO/Chairman of Barrett-Jackson, and Steve Davis, President of Barrett-Jackson, have been quoted in publications such as HemmingsSports Car MarketAutoWeekFortune MagazineNew York TimesUSA TodayMotorTrend and many more.

SPEED broadcasts

Speed Channel started live broadcasting the auction since 1997, produced by Lingner Group Productions, Inc. In addition, there are derivative programs based on the auction.

  • Barrett-Jackson Car Search (2004): A contest between teams to find old cars, restore them, then sell the cars in Barrett-Jackson auctions.
  • Barrett-Jackson – Life on the Block (2005–2007): A show produced at the time of the auctions, covering people involved in the auctions.
  • Barrett-Jackson ON THE ROAD (2006): Craig Jackson and SPEED Channel staff introducing collector vehicles in automobile shows. Craig Jackson also appraises vehicles on stage.
  • Barrett-Jackson THE ROAD TO LAS VEGAS (born 2008): Preview of the vehicles in the first Barrett-Jackson Las Vegas auction.

During auction broadcast, SPEED Channel also offers Hagerty Fantasy Bid, a game where viewers seek to closely match the price of the upcoming fantasy car without going over, before the actual bidding. Tie breakers are determined by the time of the bids. Points and prizes are awarded to individual car winners, daily winner, and auction winner.

Co-branding and licensing

In 2008, Sherwin-Williams and Barrett-Jackson teamed up to create a branded line of auto paint under the Planet Color namesake. The line of 25 colors was recently launched in NAPA stores and Sherwin-Williams locations. Merchandise and apparel continues to be the anchor of Barrett-Jackson’s licensing program. Apparel, novelties, die cast automobiles are offered.

Collector car insurance

“Barrett-Jackson Endorsed Collector Car Insurance” was introduced during the 2009 Palm Beach auction, offering car enthusiasts comprehensive insurance coverage designed for their needs. Although the program is aimed directly at collectors, it can also expand to cover homes, art, jewelry, yachts and more.

Barrett-Jackson Auction top records by year

Scottsdale, Arizona

Year Lot Item Cost (in US dollars, before buyer premium)
2005 992 1954 Oldsmobile F-88 General Motors concept car $3,000,000
2006 1307 1950 General Motors Futurliner “Parade of Progress” tour bus $4,000,000
2007 1301 1966 Shelby Cobra 427 “Super Snake”
owned by Carroll Shelby
2008 1309 1963 Chevrolet Corvette “Rondine” concept car $1,600,000
2009 1307 1929 Ford 4-AT-E Tri-Motor NC9612 $1,100,000
2010 1307 1929 Hamilton Metalplane H47 $671,000
2011 1296 2012 Ford Mustang Boss 302 Laguna Seca $450,000


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